Krispy Kreme launches in Scotland with an award winning billboard.
2013 saw the installation of Scotland's first Krispy Kreme store, just of the M8 Motorway outside of Edinburgh. Krispy Kreme approached Bray Leino for a billboard campaign to announce the new store. The results were better than expected, to say the least, as the billboard not only won multiple awards for the creative, but the M8 was lead into complete chaos for 3 days as customers flocked to the new store.
With help from Creative Directors Paul Hancock and Brendan Wilkins, as well as designer Nick Roberts, who was part of my team, the below billboard was created. On top of being a roaring success, it picked up the following awards:
Fresh Awards 2014; Poster advertising – Gold
Roses Creative Awards 2014; consumer goods advert – Gold
Roses Creative Awards 2014; 48 or 96 sheet poster – Bronze