The 2011  riots were a scary time for a lot of Londoners, when thousands of people rioted in several London boroughs and in cities and towns across England. The resulting chaos generated ended in a lot of bloodshed. At the time, Blood UK's numbers were down for giving blood, and needed an awareness campaign to pick up the numbers up.

A DLKW Lowe creative team by the name of Paul Hancock and Richard J Warren put two and two together and came up with the idea of getting some well known celebrities to wear a t-shirt with the line 'Don't spill it, give it' with the aim of drumming up exposure for giving blood. The London riots were, after all, a hot topic. However, they needed a design and the brief was given to Andrew Hudson. Andrew worked tirelessly on the design, as the opportunity to craft some beautiful typography doesn't come around as often as one would like. Working initially in pencil, the design was finalised, scanned and redrawn in Illustrator, then entered into Cinema 4D for the 3D extrude, to be topped off with some heavy duty Photoshop work to make the finished t-shirt looklike a chest wound. The images below show the details of the finished work.